A skincare company that is inspired by Africa's ancient wisdom. We provide luxurious skincare products using a bespoke blend of science and Africa’s most powerful and unique natural ingredients.
ANIA founders Mehdi and Fern worked for several years on some of the largest skin care brands. Over time it became increasingly clear to them that the skincare industry is in the midst of a deep moral and ethical crisis, as animal testing, synthetic ingredients and confusing proprietary formulas increasingly faced considerable negative publicity and have since solidified consumers’ negative perceptions of chemicals.
The African continent produces some of the world’s most powerful natural ingredients for skin and hair care. At ANIA, we celebrate thousands of years of African beauty and traditional medicinal knowledge, which were created from the need to protect the skin from the harsh African environment.
By the time he was 10, ANIA co-founder Mehdi had already lived in Morocco, Sudan and Egypt — moving with his family every few years as he followed his father's work with the United Nations in Africa. He spent his childhood absorbing and discovering the beauty of Africa’s nature and learnt about traditional skin care remedies that have been used for centuries. Little did he know that these would one day lead him to the creation of ANIA. When he moved to Singapore in 2012 the contrast in environments left a great impact on how he viewed the world and solidified his belief to never lose sight of his African roots.
By harnessing these ingredients, ANIA products not only help heal and beautify those who use them, they also help to empower and enrich the lives of many impoverished villages and families throughout Africa.
‘Ania’ is the name of a Berber princess that was known for her beauty throughout the lands. She lived in North Africa around 120 A.D.
At ANIA Skincare, we look to go above and beyond what is expected to ensure that our customers have the best experience possible. Reach out to us using the form below or send us an email and we'll be sure to help you as best we can.