Hi, we are ANIA - a skincare company that is inspired by Africa's ancient wisdom. We provide luxurious skincare products using a bespoke blend of science and Africa’s most powerful and unique natural ingredients.

THE UGLY SIDE OF BEAUTY

ANIA founders Mehdi and Fern worked for several years on some of the largest skin care brands. Over time it became increasingly clear to them that the skincare industry is in the midst of a deep moral and ethical crisis, as animal testing, synthetic ingredients and confusing proprietary formulas increasingly faced considerable negative publicity and have since solidified consumers’ negative perceptions of chemicals.

 

Ania founders Fern and Mehdi

 

Both founders embarked on a mission to find unique botanicals, oils and minerals from remote, untouched regions, that have been used for centuries. Turns out, the African continent has plenty of that.

 

THOUSANDS OF YEARS OF AFRICAN BEAUTY

The African continent produces some of the world’s most powerful natural ingredients for skin and hair care. At ANIA, we celebrate thousands of years of African beauty and traditional medicinal knowledge, which were created from the need to protect the skin from the harsh African environment.
By the time he was 10, ANIA co-founder Mehdi had already lived in Morocco, Sudan and Egypt — moving with his family every few years as he followed his father's work with the United Nations in Africa. He spent his childhood absorbing and discovering the beauty of Africa’s nature and learnt about traditional skin care remedies that have been used for centuries. Little did he know that these would one day lead him to the creation of ANIA. When he moved to Singapore in 2012 the contrast in environments left a great impact on how he viewed the world and solidified his belief to never lose sight of his African roots.

WE ARE NOT A CHARITY,
WE EMPOWER COMMUNITY TRANSFORMATION

By harnessing these ingredients, ANIA products not only help heal and beautify those who use them, they also help to empower and enrich the lives of many impoverished villages and families throughout Africa.

HOW DOES IT WORK?


1

WE FIND THE MOST POWERFUL INGREDIENTS FROM REMOTE, UNTOUCHED REGIONS IN AFRICA


2

WE PROVIDE HIGH-QUALITY SKINCARE PRODUCTS TO THE WORLD


3
WE FACILITATE PROSPERITY IN THE COMMUNITIES WE SOURCE FROM AND BREAK THE CYCLE OF POVERTY

MEANING OF ANIA

‘Ania’ is the name of a Berber princess that was known for her beauty throughout the lands. She lived in North Africa around 120 A.D.

THE ANIA TEAM

mehdi elaichouni

MEHDI ELAICHOUNI

Co-founder & CEO
Mehdi is originally from Morocco. Besides developing powerful skin care products, Mehdi's interests include cooking spicy food, martial arts and travelling the world.
 

fern lee

FERN LEE

Co-founder & Head Of Operations
Fern is a lifelong learner in the pursuit of creating a healthier world for herself and others. Her interests include Muay Thai, enjoying the great outdoors and spending time with her pets. 
 

kit kat

KIT-KAT

Part-time office cat and brand ambassador. Follow his adventures on his Instagram (@minimoomao)