Hi, we are ANIA - a skincare company that is inspired by Africa's ancient wisdom. We provide luxurious skincare products using a bespoke blend of science and Africa’s most powerful and unique natural ingredients.
THE UGLY SIDE OF BEAUTY
ANIA founders Mehdi and Fern worked for several years on some of the largest skincare brands. Over time it became increasingly clear to them that the skincare industry is in the midst of a deep moral and ethical crisis, as synthetic ingredients and confusing proprietary formulas increasingly faced considerable negative publicity and has since solidified consumers’ negative perceptions of chemicals. Both founders embarked on a mission to find unique botanicals, oils and minerals from remote, untouched regions, that have been used for centuries. Turns out, the African continent has plenty of that.
THOUSANDS OF YEARS OF AFRICAN BEAUTY
The African continent produces some of the world’s most powerful natural ingredients for skin and hair care. At ANIA, we celebrate thousands of years of African beauty and traditional medicinal knowledge, which were created from the need to protect the skin from the harsh African environment.
By the time he was 10, ANIA co-founder Mehdi had already lived in Morocco, Sudan and Egypt — moving with his family every few years as he followed his father's work with the United Nations in Africa. He spent his childhood absorbing and discovering the beauty of Africa’s nature, and learnt about traditional skincare remedies that have been used for centuries. Little did he know that these would one day lead him to the creation of ANIA. When he moved to Singapore in 2012 the contrast in environments left a great impact on how he viewed the world, and solidified his belief to never lose sight of his African roots.