CLEAN BEAUTY THAT WORKS
Hi, we are ANIA - We feel disconnected from the beauty movement that values excess. We want to slow things down and make sustainable beauty essentials that are designed to last.
WHAT MAKES ANIA DIFFERENT
CLEAN FORMULATIONS
Our clean formulations contain only safe synthetics and botanicals.
FEWER INGREDIENTS
We use only time-tested ingredients and don’t add a bunch of extra stuff to make things sound complicated or powerful. Fewer ingredients means more potent skincare.
FEWER PRODUCTS
We are on a mission to help you declutter your skincare routine and to use only essential products that really work.
CRUELTY FREE, FOREVER
We are a proud cruelty-free skincare company — we do not test on animals in any country, nor do our raw material suppliers, formulators or manufacturers.
BEST SELLERS
EWG VERIFIED™️
ANIA is proud to be the first beauty brand in Singapore verified by the Environmental Working Group (EWG VERIFIED™), the leading third-party ingredient safety certification for beauty and personal-care goods, bringing us one step closer to achieving skincare safety in Southeast-Asia.
Our Prickly Retinol Serum is the first product in the region to get the mark, we are working extremely hard to verify the rest of our line.
JUST DISCOVERED US?
Save $18 with our Essentials Set
IN THE NEWS FOR GOOD REASONS
“They are fuss free and especially relevant to Asian women who have busy schedules.”
“The quick-absorbing Argan Oil forms the perfect base for foundation to go on."
"Marula Serum is an unadulterated essence that feels almost divine when applied on skin. It absorbs fast and feels like a skin booster in the most supple and holistic way."
A LITTLE NOTE FROM FERN & MEHDI
We started ANIA four years ago with one simple premise: Create the cleanest skincare in existence. We’ve grown quite a bit since then, but that guiding principle hasn’t changed. Today we have a whole range of essentials made using feedback from people like you. We’re thrilled you’re here, and can’t wait to hear from you.